Mission Statement: 
Different Shades of Pink Charity is committed to serving the “Right Now Needs” of breast cancer fighter’s, survivors and their families. In addition, we educate and empower young women to practice preventive measures and be proactive in their pursuit of healthy lifestyles.

Different Shades of Pink (DSOP) is a 501c3 not-for profit charitable organization that performs public service and places emphasis on women/men breast health. 
DSOP was founded in 2012 by BREAST CANCER SURVIVOR, ERIKA BRACEY in an effort to rally individuals to collectively promote breast cancer awareness and the importance of taking action. Billions of dollars are raised annually for breast cancer research, but in real time people are suffering and dying due to lack of access to resources, inferior treatment options as well as other barriers and disparities that plague our communities.  Our goal is to provide assistance at the community level to those in need.  Our philanthropic efforts also extends to encouraging individuals to embrace and celebrate life even in the mist of a storm.

Motto: Brave isn’t a choice…it’s a lifestyle!

Colors: Dark Pink and Chocolate

Nick Name: DSOP

Favorite Quote: “I don’t want my life to be a story that I have read. I want it to be a life that I have lived.” Erika Bracey