Different Shades of Pink, is a 501c (3) public charitable organization established on July17, 2012 in an effort to rally men and women specifically of color to collectively promote breast cancer awareness, expose barriers and disparities plaguing our communities, and provide assistance to persons in need. This charity is exclusively for charitable and educational purposes.

Founder, Breast Cancer Survivor Erika Bracey also created a bracelet line, and donates a portion of the proceeds to assist people in need. The bracelets have received local press on ABC, NBC, WCIU, FOX News and UstyleU Magazine.

She will continue to donate a portion of the proceeds from her bracelets to Different Shades of Pink to assist in this cause.

Motto: Early Detection is the only cure
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Colors: Dark Pink and Chocolate
Nick Name: DSP.